Associate Director – Marketing
Contract Full Time posted 1 month agoJob Description
Industry : Marketing
Summary:
Merit Services Ltd. is looking to hire a competitive Associate Director for its client in Advertising and Marketing.
RESPONSIBILITIES:
- Â Develop strategic product marketing plans through insightful interpretation of evolving stakeholder strategies, competitive intelligence, and overall industry knowledge
-  Develop, coordinate, communicate and implement a marketing plan for the company’s complete product portfolio
- Â Prepare regular reports and communication on changing market dynamics (political, legal, and economic) and potential impact on the industry, customers, and company
- Â Manage the intake of competitive and industry intelligence to identify risks and opportunities that exist within existing portfolio and future pipeline
- Â Work closely with Sales and Customer Service in identifying competitive opportunities or potential risks to monthly performance targets.
- Â Manage the complete lifecycle of the product portfolio, including launch strategies, pricing and SKU optimization, market share, and penetration targets through to product discontinuation
-  Lead the preparation and submission of long-term and annual product sales budgets and quarterly estimates based on historical performance, external and internal factors, and sales i  intelligence
- Â Develop and maintain a complete database on all actively marketed products by Taro
- Â Identify, prepare, communicate and monitor product sales targets and product promotions to ensure revenue and profit targets are met
- Â Working with Trade Marketing to ensure all digital and print material related to product information is relevant, up to date, and effective
- Â Working with Commercial Operations, developing product and sales promotions to reduce inventory obsolescence
- Â Manage customer listing grids to ensure appropriate inventory and allocation of products, ensuring superior customer fulfillment and listing retention
- Â Working with Director of Commercial Operations, Demand Planning, Supply Chain, and Customer Service to ensure product supply meets with demand expectations
- Â Manage our Market Research team, ensuring timely and accurate market information is produced on a monthly and ad-hoc basis, using IQVIA, Neilson, and other data sources as required
-  In collaboration with the Sales and Commercial Finance teams, set annual sales objectives, promotional allowances, and profitability objectives to establish agreed-upon growth and market    share targets
- Â Work with Business Development and Portfolio Management to identify and recommend future product opportunities, in line with company goals and objectives
- Â Work with a cross-functional team related to pre-launch, launch, and post-launch activities
- Â Hire, coach, develop and mentor a Best-in-Class marketing team
- Â Participate in Internal, Customer, and Regulatory Audits when required
REQUIRED:
- Â Minimum of a University degree, preferably in Science or Business
- Â Minimum of 8-10 years of pharmaceutical marketing experience (preferably in the generic industry)
- Â Experience working with IQVIA with advanced Excel skills
- Â Demonstrated experience working with multiple internal stakeholders such as Supply Chain, Quality, Business Development, and Sales
- Â Demonstrated ability to work under pressure, navigating multiple priorities
- Â Experience working within a global environment, an asset
- Â Solid understanding of the Canadian pharmaceutical market
- Â Strong strategic aptitude
- Â Strong business acumen
- Â Strong qualitative and quantitative analytical abilities
- Â Quickly adapts to a dynamic and rapidly changing environment
- Â Exceptional multi-tasking and time management skills
- Â Exceptional communication skills
- Â Dynamic leadership skills