Associate Director – Marketing

  • Contract Full Time
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  • posted 4 weeks ago
  • Posted : July 19, 2022 -Accepting applications
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Job Detail

  • Job ID 15053

Job Description

Responsibilities

  • Develop strategic product marketing plans through insightful interpretation of evolving stakeholder strategies, competitive intelligence, and overall industry knowledge
  • Develop, coordinate, communicate and implement a marketing plan for the company’s complete product portfolio
  • Prepare regular reports and communication on changing market dynamics (political, legal, and economic) and potential impact on the industry, customers, and company
  • Manage the intake of competitive and industry intelligence to identify risks and opportunities that exist within existing portfolio and future pipeline
  • Work closely with Sales and Customer Service in identifying competitive opportunities or potential risks to monthly performance targets.
  • Manage the complete lifecycle of the product portfolio, including launch strategies, pricing and SKU optimization, market share, and penetration targets through to product discontinuation
  • Lead the preparation and submission of long-term and annual product sales budgets and quarterly estimates based on historical performance, external and internal factors, and sales intelligence
  • Develop and maintain a complete database on all actively marketed products by Taro
  • Identify, prepare, communicate and monitor product sales targets and product promotions to ensure revenue and profit targets are met
  • Working with Trade Marketing to ensure all digital and print material related to product information is relevant, up to date, and effective
  • Working with Commercial Operations, developing product and sales promotions to reduce inventory obsolescence
  • Manage customer listing grids to ensure appropriate inventory and allocation of products, ensuring superior customer fulfillment and listing retention
  • Working with Director of Commercial Operations, Demand Planning, Supply Chain, and Customer Service to ensure product supply meets with demand expectations
  • Manage our Market Research team, ensuring timely and accurate market information is produced on a monthly and ad-hoc basis, using IQVIA, Neilson, and other data sources as required
  • In collaboration with the Sales and Commercial Finance teams, set annual sales objectives, promotional allowances, and profitability objectives to establish agreed-upon growth and market share targets
  • Work with Business Development and Portfolio Management to identify and recommend future product opportunities, in line with company goals and objectives
  • Work with a cross-functional team related to pre-launch, launch, and post-launch activities
  • Hire, coach, develop and mentor a Best-in-Class marketing team
  • Participate in Internal, Customer, and Regulatory Audits when required

Knowledge, Skills, and Abilities

  • Minimum of a University degree, preferably in Science or Business
  • Minimum of 8-10 years of pharmaceutical marketing experience (preferably in the generic industry) • Experience working with IQVIA with advanced Excel skills
  • Demonstrated experience working with multiple internal stakeholders such as Supply Chain, Quality, Business Development, and Sales
  • Demonstrated ability to work under pressure, navigating multiple priorities
  • Experience working within a global environment, an asset
  • Solid understanding of the Canadian pharmaceutical market
  • Strong strategic aptitude
  • Strong business acumen
  • Strong qualitative and quantitative analytical abilities
  • Quickly adapts to a dynamic and rapidly changing environment
  • Exceptional multi-tasking and time management skills
  • Exceptional communication skills
  • Dynamic leadership skills

Required skills

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