Social media recruiting is one of the most popular strategies that hiring managers rely on. Over 34.7 million people in Canada use social media platforms, making it one of the ideal methods for talent acquisition. Social media recruiting strategy, if executed properly, can help you build a diverse and talented team.
Staff recruitment plans can be hard and complex, and incorporating new recruiting methods can help you build a better strategy yielding a powerful advantage.
How can you Effectively use Social Media for Recruiting?
A strategic social media recruiting plan can help you reach millions of active and passive candidates. It is also an excellent opportunity to connect directly with the candidates and engage with them on more than their resumes. You can also tailor your approach to attract the right type of candidate that will suit your company’s needs. One of the primary things to do before you start your campaign is to define your goals. This will give you a clear picture and help you build a staff recruitment plan that suits your needs. The next step is to determine which platform you want to take advantage of. It is imperative to have or build a social media presence on this platform before you start your recruitment efforts.
What are the Benefits of Social Media Recruiting?
Social media recruiting, albeit a new method, has already become a crowd favorite. The low-cost recruitment plan not only lets you post for free but will also let you reach a wider audience quickly. Social media recruiting is also the perfect way to educate the candidate through your social media presence. This allows the candidates to familiarize themselves with the company culture and values, thus making them a good fit. It also helps recruiters interact with their candidates in a more personal way.
What Platforms can HR Professionals use as Acquisition Tools?
The first and most obvious platform that all recruiters should exploit is LinkedIn. It is one of the most frequented social media platforms for recruiting and houses one of the largest professional networks in the world. LinkedIn is the best way to attract passive and active candidates to your company.
78% of Canadian social media users have Facebook. The potential the platform offers for talent acquisition is vast. It is the perfect medium to find diverse candidates from different professional backgrounds and education levels. There are also several Facebook groups catering toward recruitment that you can utilize to widen your reach and target the right crowd. Facebook has a plethora of connections you can exploit, the network can help you spread the word and attract referrals.
Other social media platforms like Twitter, Instagram, YouTube and Snapchat can also help your recruiting efforts. These progressive alternatives are slowly gaining popularity and can be invaluable to a recruiter. They have a high penetration rate and can help you stand out and attract the right candidate for the job.
Ultimately, finding the right candidate can take time, effort and resources. Merit services will help you find the ideal employee for your needs to help propel your company to its full potential.
