Marketing & Communications Manager

Full Time Permanent Remote posted 2 months ago

Job Description

Summary:

Join our dynamic team as a Marketing & Communications Manager and lead the charge in creating impactful strategies that elevate our brand’s presence. Your expertise will be the driving force behind our success in an ever-evolving market.

RESPONSIBILITIES:

  •  Set strategic objectives and create and manage plans and budgets for the department based on the organization’s priorities
  •  Work closely with the Partnerships team to help drive revenue and partner success through Marketing and Communications initiatives
  •  Continuously explore, recommend, use and optimize communication and marketing to engage with various audiences, stakeholders, and newsletter subscribers
  •  Lead, guide, coach, and empower the Marketing and Communications Coordinator
  •  Work seamlessly in tandem with all department leads on major projects
  •  Write, edit and distribute content for approval before all media releases surrounding
  •  Partner with key stakeholders across the organization to develop integrated communications plans, and execute and evaluate/measure the effectiveness
  •  Oversee media accreditation, media line layout, and photo pit placement for relevant events
  •  Identify, develop and present the key story components that will generate consumer media impact and propagate partnership stories for trade media impact
  •  Build and maintain strong relationships across the media landscape
  •  Research and stay on top of current trends in communications and public relations
  •  Innovate and lead how the organization adapts to a rapidly changing media environment, especially with a focus on digital/social nationally and globally
  •  Write and review all speaking notes for executives
  •  Review, edit and approve all external communications across the organization
  •  Develop and execute the organization’s marketing strategy
  •  Negotiate marketing and promotional partnerships with major national and regional digital, OOH, print, radio and TV media outlets and execute/service partnership deliverables associated
  •  Build and maintain strong relationships with promotional partners
  •  Integrate sponsors effectively into marketing plans and programs in collaboration with the partnerships team
  •  Lead our external photography team to ensure that all needs are met and captured throughout the year
  •  Collaborate with the Director, Creative Design on all marketing/branding pieces.
  •  Compile marketing/advertising metrics and analyze the performance of marketing campaigns

REQUIRED:

  •  Strong leadership, team-building and interpersonal skills.
  •  Ability to motivate others to align their efforts and strive for excellence
  •  Highly articulate with exceptional verbal, writing, editing, and presentation skills
  •  Detail oriented and efficiently organized
  •  Project management skills, including the ability to work independently and to manage team members in person and from away, and to simultaneously manage numerous critical projects and deadlines
  •  Determined, action-oriented on achieving goals
  •  Proficient in the use of data-driven insights to craft relevant communications that reflect customers’ preferences, priorities and aspirations.
  •  Familiarity with the principles and mechanics of effective public relations and media and the use of analytics to enhance marketing strategies.
  •  4+ years’ experience in a Managerial Communications and/or Marketing role
  •  Relevant education in either Communications and/or Marketing
  •  French language is an asset
  •  Proficient with Google Suite and project management software.
  •  Proven knowledge of content management systems and media databases such as MailChimp, CISION, Meltwater

BENEFITS:

  •  3 weeks’ vacation
  •  Flexible working locations
  •  Paid leaves (in addition to paid vacation)