Marketing & Communications Manager

Full Time Permanent Remote posted 6 months ago

Job Description

RESPONSIBILITIES

‣ Set strategic objectives and create and manage plans and budgets for the department based on the organization’s priorities

‣ Work closely with the Partnerships team to help drive revenue and partner success through Marketing and Communications initiatives

‣ Continuously explore, recommend, use and optimize communication and marketing to engage with various audiences, stakeholders, and newsletter subscribers

‣ Lead, guide, coach, and empower the Marketing and Communications Coordinator

‣ Work seamlessly in tandem with all department leads on major projects

‣ Write, edit and distribute content for approval before all media releases surrounding

‣ Partner with key stakeholders across the organization to develop integrated communications plans, and execute and evaluate/measure the effectiveness

‣ Oversee media accreditation, media line layout, and photo pit placement for relevant events

‣ Identify, develop and present the key story components that will generate consumer media impact and propagate partnership stories for trade media impact

‣ Build and maintain strong relationships across the media landscape

‣ Research and stay on top of current trends in communications and public relations

‣ Innovate and lead how the organization adapts to a rapidly changing media environment, especially with a focus on digital/social nationally and globally

‣ Write and review all speaking notes for executives

‣ Review, edit and approve all external communications across the organization

‣ Develop and execute the organization’s marketing strategy

‣ Negotiate marketing and promotional partnerships with major national and regional digital, OOH, print, radio and TV media outlets and execute/service partnership deliverables associated

‣ Build and maintain strong relationships with promotional partners

‣ Integrate sponsors effectively into marketing plans and programs in collaboration with the partnerships team

‣ Lead our external photography team to ensure that all needs are met and captured throughout the year

‣ Collaborate with the Director, Creative Design on all marketing/branding pieces.

‣ Compile marketing/advertising metrics and analyze the performance of marketing campaigns

REQUIRED

‣ Strong leadership, team-building and interpersonal skills.

‣ Ability to motivate others to align their efforts and strive for excellence

‣ Highly articulate with exceptional verbal, writing, editing, and presentation skills

‣ Detail oriented and efficiently organized

‣ Project management skills, including the ability to work independently and to manage team members in person and from away, and to simultaneously manage numerous critical projects and deadlines

‣ Determined, action-oriented on achieving goals

‣ Proficient in the use of data-driven insights to craft relevant communications that reflect customers’ preferences, priorities and aspirations.

‣ Familiarity with the principles and mechanics of effective public relations and media and the use of analytics to enhance marketing strategies.

‣ 4+ years’ experience in a Managerial Communications and/or Marketing role

‣ Relevant education in either Communications and/or Marketing

‣ French language is an asset

‣ Proficient with Google Suite and project management software.

‣ Proven knowledge of content management systems and media databases such as MailChimp, CISION, Meltwater

BENEFITS

‣ 3 weeks’ vacation

‣ Flexible working locations

‣ Paid leaves (in addition to paid vacation)

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