Digital Marketing Specialist

Remote posted 1 month ago

Job Description

INDUSTRY: Marketing

SUMMARY:

Merit Services is seeking a Digital Marketing Specialist for our client. The incumbent will strategize digital marketing campaigns for various platforms, generate and disseminate textual and graphical materials that reinforce promotional strategies, refine marketing funnels to enhance efficacy, and convey outcomes to organizational executives.

RESPONSIBILITIES:

  • Create and implement inventive strategies to boost website traffic and generate quality leads.
  • Create, carry out, and manage paid campaigns, email marketing, display advertising, and content marketing, among other things.
  • Create workflows for lead nurturing to increase engagement. Campaigns should constantly be improved, including through conversion optimization, A/B testing, conducting experiments, etc.
  • Develop SEO-focused content strategies.
  • Recognize trends and performance insights.
  • Work with the marketing team to come up with creative growth and nurturing plans.

QUALIFICATIONS:

  • At least three years of experience working in a B2B digital marketing job.
  • Ability to function well in a dynamic atmosphere that is fast-paced and continuously changing.
  • Practical understanding of B2B digital advertising guidelines.
  • Highly driven, capable of working alone, meticulous, well-prepared, and productive.

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